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Settled Sep 28Updated 24h volume $7k
Taylor Swift's streaming dominance and two prior wins make Ariana Grande a meaningful underdog for Artist of the Year.
Ariana Grande enters the 2026 MTV Video Music Awards as a meaningful underdog for Artist of the Year. Taylor Swift holds a clear lead in streaming and airplay analytics, has won the category the past two years, and leads all nominees in total category nominations. Grande's record-setting sixth Artist of the Year nomination and recent audience growth keep her competitive, but they have not closed the gap measured by independent music data. The award is decided by a combination of industry voting and fan votes; fan voting closes September 25 and could shift the outlook if Grande's momentum proves decisive, but the balance of evidence currently favors Swift.
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